Windows Phone considered by 44% of current and potential smartphone owners

This is an interesting study about the continuing rising of interest in Windows Phone. Information technology'south amusing to call up the skepticism earlier this year before and afterward the release of NoDo, yet the platform is nevertheless growing at a steady step and Microsoft has big plans to include the platform with Windows viii and Xbox to create a unified ecosystem.

Continued Intelligence has reported that Android is the most preferred OS among electric current smartphone owners and those who intend to purchase a new handset inside the next half-dozen months. 44% of these owners and potential smartphone owners are considering Windows Phone as a credible option.

Check out the press release after the interruption.

via: wmpu

Press Release: Co-ordinate to Continued Intelligence, a service from The NPD Group that analyses the confluence of connected devices, access, and content, Android is the preferred operating organization (OS) among current smartphone owners and those who intend to buy a new smartphone in the side by side six months. Android non only generates more than interest than whatever other Bone (63 percent), simply it is also the platform consumers were "about interested in" (36 per centum).

"The Android juggernaut continues, and that's not great news for some of their OS competitors," said Linda Barrabee, research director for Connected Intelligence. "For example, i-tertiary of BlackBerry smartphone owners are most interested in Android for their adjacent smartphone purchase. That said, Android is besides experiencing continued competition from Apple's popular iPhone, equally well as some nascent competition from Windows Phone vii."

According to Connected Intelligence's "Android: Variation and Value-Add" report, Android market momentum is unquestionable — comprising at least half of all smartphone purchases for the by iii quarters; however, Android's connected market dominance is in no style guaranteed. In fact, 44 percentage of smartphone owners, and those who intend to purchase one, are considering purchasing a Windows Phone 7 (WP7) device.

Even then, there are a number of hurdles. For case, 45 per centum of consumers are notwithstanding not enlightened of Windows Phone 7. Furthermore among the 50 pct of consumers who plan to buy a smartphone in the next six months, merely who are non interested in Windows Phone 7, the about popular reason given also centered on lack of awareness (i.e., 46 percent felt they "don't know enough nearly it"). The second well-nigh offered reason was Bone ecosystem lock-in (i.due east., 21 percentage said they have "too much fourth dimension or coin invested in another smartphone OS.")

"Windows Phone 7 has a mode to go before consumers actually empathise what it is," Barrabee said. "But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip abroad at Android's dominant market place position."

Nigh Continued Intelligence
Connected Intelligence provides competitive intelligence and insight on the chop-chop evolving consumer'due south connected earth. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity, and the content that drives consumer behavior. These three pillars of the connected world are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, every bit well as reviewing how the market place will evolve over fourth dimension and what the diverse vendors tin can do to best position themselves in this evolving marketplace. For more than information:http://www.connected-intelligence.com.

Virtually The NPD Grouping, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail data for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new concern opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, manner, food, domicile and function, sports, technology, toys, video games, and wireless. For more than information, contact us, visit https://www.npdgroup.ca/wps/portal/npd/ca/home/, or follow us Twitter at https://twitter.com/npdgroup.

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